Right, so if I would've bought it for myself (which was the orig plan) I would've gotten 5K off from NJ as you can see from the screenshot. A different buyer will lose this (bat can get if they buy themselves, so how would it pay to buy from me. Sorry, just don't get how this all works.
Don't know much about this, but:
1. Prices have gone up, so your price with no incentives might be better than today's price with incentives.
2. If someone buys from you presumably they get the car sooner than ordering now.