Huge caveat that I'm not exactly in the target community for most of these offerings, but I've followed this whole thread, and seems to me we're all over the place - from claims of outright fraud, to misrepresentations (ie, lies), and now to heavy handed but not dishonest per se, marketing tactics.
Everyone seems to agree that we shouldn't blindly trust based on affinity, and should encourage due diligence in all these categories.
We have the American Legal system which honestly helps - you aren't allowed to outright lie in your marketing, but sure you can describe your "goals" and "targets" - there's nothing being promised there, if you understand English. The accredited investor concept is also there to protect the consumer.