If you live in the 5towns, unless you are connected to the other stores, you have a personal interest in Bingo. For several years we have been overpaying (don't give me this garbage about high rent...). Now there is an option that not only is cheaper than how much the other stores were charging historically, but has also brought down many prices at other stores, mainly at KolSave. So yes, the current sales may be a little exaggerated (which is also a winner for us consumers), but I believe that even without sales, Bingo is cheaper than what we've been paying.
My point is that how could anybody be against Bingo (again, unless you're connected to the other stores)? We're winning by saving money, now and long-term, even if it won't be at the same rate we are saving right now.
DISCLAIMER: I have NOTHING to do with any store in the area. I just lived here for many years and have been more or less trapped by the high grocery prices since Brach's closed down.