I use diaper rash cream for many off label purposes. Nothing to be embarrased about 
lol. It was just the timing of it. I had a coupon to use at Target and wanted to compare Up and Up to Equate in pricing and saw one, of many, price changes where it says explicitly that it's less in store.
So then does that mean the pickup discount goes away or Walmart has to continue w/ it to compete against Amazon?