posting negative things in a public forum will not help them succeed
Did you listen to the audio review to the end? It gives an opinion of what they need to do in order to succeed.
In order to succeed, people need to learn from their mistakes (better learn from others, but it seems like most people need to learn from their own mistakes).
IMO, they will be very successful if they adopt the right model. Low prices where the after tax price ends with a .00, .25, .50 or ,.75. Fast service, good soda fountain, and simple inexpensive food (soups can be a good profitable item).
For people that had the original Ess & Bentch as part of growing up, there's another issue here. Using the same name for something totally different just feels wrong. Just imagine 20 years from now, Dan has moved on to other ventures, along with most DDFers. Then someone opens up a new fancy glitzy site called DansDeals, along with forums. A lot of the content needs to be paid for, forums have a totally different atmosphere, etc. etc.. How would you feel about that site at that point?
Maybe if he can get a picture of R' Yoel buying a tuna sandwich and a pack of Pall Mall, and Rabbi Marlow buying a pack of Lucky Strikes, to adorn the walls, it would create the right ambiance.
