Let's not forget that qiute some people would fly elal no matter what, be it for FF, zionist or security reasons.
I do find them to have a very not reasonable sales techniques.
Eg: I used to fly quite often to israel, and I meet some other people that did the same, with quite a few flying twice per month, while others weekly.
I informed about passes etc, so they have those prepaid tickets (max 36) which work out about 150% of what usually pay.
I spoke with some of those frequent travellers and were ready to prepay for trips (with our names fixed on it, so that we couldn't resell, and proposed to elal to buy 500-1000 tickets upfront, to be used, say within a year.
Let's not forget that @ least half the flight were tachless not flown with them until then, but rather with alternative airlines, also flying direct.
They were not interested, so got higher up, and still didn't help, so I just dropped the idea.