You can do this by adding something other than an SSN too, just ask the rep for the options (including drivers license). They just need some sort of number to connect the user.
I'm dealing with this issue as well right now. I was able to get the card activated over the phone for the HH surpass card, but its not working for the ED card.
Im currently spending for a promo where I spend $250 each AU card up to 4 cards. Id receive 5000 points per card for the HH and 2500 points per card for the ED.
I don't want to add birthdays or SSN or any other info. they told me the card will be shut down after 90 days if I don't add the info. Im hoping that the bonus points will post before it gets shut down.
Anyone else dealing with this issue?