First of all lets get things straight, correct the title to Daka 99, as thats what they are called! Daka90 is a great website for travel deals in/outside Israel.
Second, I have news for you, you did call a crooked company. Daka 99 are a bunch of crooks, and are quite well known for it. The drivers know you take them just because of the price, not because of their service, so they tend not to offer it.
Although I do use them very often, I do know there is risks of them not showing up, coming late etc. When you ask the office the price, tell them to let the driver know, and than you will see it on their computer clearly.
You get what you pay for.
Ramat alon/bar ilan, will many times agree to 180, so might be worth it more.