Not terrible if you get 24 bottles. Comes out to less then $5 per bottle shipping. Not much worse then mission. The selection and stock needs huge improvements though.
He can work with you on shipping if you buy in bulk. I usually buy 50-60 bottles (Shul and friends chip in) and he adjusts the shipping.
His stock is growing, they work with multiple distributors and have even wider selection at their brick and mortar locations. PM me the items you are interested in that aren’t on the site and I can try to find out if they are on the online store agenda.