They hack peoples email account, and send out with matching name etc a request to help them out as they are stuck abroad (the name plus email are correct).
Unless I knew that this person happens to be in a different country + sent an email to say that he didnt send it, It looks pretty real...
Here below an email; I fixed the names so that its clear what it looks like, yet not revealing the victims info:
Dear Friends
The below message didn't come from me!!!
Best Regards
Moses Goldberg
Sent from my Ipad
Goldberg
From: M.Goldberg <m.goldberg@yahoo.com>
Date: 6. August 2012 10:47:43 GMT+03:00
To: undisclosed recipients: ;
Subject: SAD TRIP
Reply to: M.Goldberg <m.goldberg@yahoo.com>
Hope you get this email on time,Am sorry for writing to you at this manner but i just have to because of my situation at this very moment. I am in London at the moment for an urgent business trip , unfortunately for me I was robbed overnight on my way back to the hotel where i lodge, my mobile phone and all the cash i had on me was stolen,luckily for me i still have my passport with me which i left in my hotel room before the incident.
I have been to the Embassy and the Police here but they're not helping issues and i have to fly back home.
At the moment i am stranded, i can't pay my hotels bills,Could you please loan me £1,650 British Pounds to enable me pay my bills and fly back home. As soon as I get back I would refund it immediately back to you. Please all I need you to do is to go to any Western Union Outlet or Money Gram which i am inform is the fastest way to receive money and send me the money before the bank here closes. Below are my details for the western union transfer or Money Gram Transfer.
Name: Moses Goldberg
Address/location:49,SHEPHERDS BUSH GREEN,
LONDON , W12 8PS,
ENGLAND.
As soon as its sent,Kindly write out the 10 digit money transfer control number(MTCN) and do email it to me to enable me pick up the money.Right now i just have access to only emails from an Internet cafe very close to the hotel.I will forever remain grateful if you can help me out because i am really in a very bad situation right now .
Would be waiting.
Best Regards
Goldberg.