As an hakoras hatov to Elal perhaps we can all 'like' their facebook page or follow them on twitter, they are trying to cash in on this free PR by following everyone and their uncle on twitter hoping for a follow back. It would be nice that when they go back to assess the damage, they will say at least we got "5000 likes", likes have a value (very low, but real live like's vs. fake indian likes are always better..)
just saying.
(Jewda in case you are wondering - I do not work for or own elal)