Author Topic: Best Jewish advertising options?  (Read 9041 times)

Offline Mordyk

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Re: Best Jewish advertising options?
« Reply #60 on: September 10, 2020, 02:28:10 AM »
Having dealt with a few frum advertising places, where Dan's Deals stands apart is not only in effectiveness and ROI, but the standards and honesty. So many Instagram and other personalities push product without disclosing it is a paid ad. Competing deal sites even have more expensive pricing for your ad to be worded as a hot deal. It's all quite gross if not surprising.
One of my pet peeves.

One of the bigger Jewish food people(please don't write any names) on Instagram always recommends a specific brand. Its unethical in my opinion not to write that its a paid ad

Offline aygart

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Re: Best Jewish advertising options?
« Reply #61 on: September 10, 2020, 11:52:07 AM »
I want to advertise a chol hamoed activity within a two hour drive of ny/nj/pa (even baltimore) and I'm looking for the best places to advertise with biggest bang for the buck. Researched this last a few years back, but things change, and last post about this in DDF is from 2015 :)

Here's the list I made from last time I researched in no specific order, but if you can comment on this list what you think is most popular/wide ranged in tri state area, and what you suggest should come off or be added, or if there are other ideas you have (statuses, etc). Even better if you can comment based on your experience!
Thanks so much!

Matzav.com – offered a middle banner and article.

Vin News- https://vosizneias.com/

The 5 towns paper this would be a ½ page print ad before Sukkot

Flatbush Jewish Journal full page print ad https://www.flatbushjewishjournal.com/

Lakewood Scoop https://www.thelakewoodscoop.com/ mix between banner and print

https://yated.com/ half page print

The voice of Lakewood print publication

The Weekly link print publication ½ page https://weeklylink.com/issues/

https://www.Dansdeals.com

(I'm aware Jewish press is a good idea but a bit out of budget for me right now.)

Please comment and share your thoughts!

It seems to me that many of these have tremendous overlap with each other but not as much with The Jewish Press.
Just because things turned out a certain way doesn't mean you were right.

Offline Tomorrow

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Re: Best Jewish advertising options?
« Reply #62 on: September 10, 2020, 12:17:21 PM »
One of my pet peeves.

One of the bigger Jewish food people(please don't write any names) on Instagram always recommends a specific brand. Its unethical in my opinion not to write that its a paid ad
Pretty sure it's illegal too.
Sorry if I ask so many questions, but life is short and there is so much to learn! Let's help each other be great!

Offline yossig

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Re: Best Jewish advertising outlets?
« Reply #63 on: September 10, 2020, 04:51:59 PM »
I want to advertise a chol hamoed activity within a two hour drive of ny/nj/pa (even baltimore) and I'm looking for the best places to advertise with biggest bang for the buck. Researched this last a few years back, but things change, and last post about this in DDF is from 2015 :)

Here's the list I made from last time I researched in no specific order, but if you can comment on this list what you think is most popular/wide ranged in tri state area, and what you suggest should come off or be added, or if there are other ideas you have (statuses, etc). Even better if you can comment based on your experience!
Thanks so much!

Matzav.com – offered a middle banner and article.

Vin News- https://vosizneias.com/

The 5 towns paper this would be a ½ page print ad before Sukkot

Flatbush Jewish Journal full page print ad https://www.flatbushjewishjournal.com/

Lakewood Scoop https://www.thelakewoodscoop.com/ mix between banner and print

https://yated.com/ half page print

The voice of Lakewood print publication

The Weekly link print publication ½ page https://weeklylink.com/issues/

https://www.Dansdeals.com

(I'm aware Jewish press is a good idea but a bit out of budget for me right now.)

Please comment and share your thoughts!
its not about getting the biggest ad for the cheapest, it’s about reaching the right ppl. So the short answer is that it really depends on whom you’re targeting, Who will be your clientele, and then find the channel they follow.

Offline yuneeq

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Re: Best Jewish advertising options?
« Reply #64 on: September 10, 2020, 08:06:42 PM »
One of my pet peeves.

One of the bigger Jewish food people(please don't write any names) on Instagram always recommends a specific brand. Its unethical in my opinion not to write that its a paid ad

Are you sure they aren’t a brand ambassador?
There are plenty of people like that, I wouldn’t expect them to disclose it every single time they mention that brands name.

Offline lubaby

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Re: Best Jewish advertising options?
« Reply #65 on: September 10, 2020, 09:21:26 PM »
One of my pet peeves.

One of the bigger Jewish food people(please don't write any names) on Instagram always recommends a specific brand. Its unethical in my opinion not to write that its a paid ad
Pretty sure it's illegal too.
Are you sure they aren’t a brand ambassador?
There are plenty of people like that, I wouldn’t expect them to disclose it every single time they mention that brands name.
https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers
Once the game is over, the king and the pawn go back in the same box.

Offline etech0

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Re: Best Jewish advertising options?
« Reply #66 on: September 10, 2020, 09:24:06 PM »
Are you sure they aren’t a brand ambassador?
There are plenty of people like that, I wouldn’t expect them to disclose it every single time they mention that brands name.
And it's usually pretty obvious when every single ingredient in their recipes is the same brand. Down to the baking powder.
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Offline Mordyk

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Re: Best Jewish advertising options?
« Reply #67 on: September 10, 2020, 09:25:45 PM »
Are you sure they aren’t a brand ambassador?
There are plenty of people like that, I wouldn’t expect them to disclose it every single time they mention that brands name.
Sometimes they are.  And if they EVER mention that they are an ambassador, ok.  They always act like its just a random food thought or idea

Offline yuneeq

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Re: Best Jewish advertising options?
« Reply #68 on: September 11, 2020, 01:17:05 AM »
https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers

I know about FTC rules, just saying if they have a long term relationship and they disclose that to their followers, they shouldn’t need to disclose it every time they make a recipe that happens to include Heckers flour.

Sometimes they are.  And if they EVER mention that they are an ambassador, ok.  They always act like its just a random food thought or idea

That’s definitely true, personally I’m so used to it that I consider everything on social media as an ad.

Offline Joe4007

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Re: Best Jewish advertising options?
« Reply #69 on: September 11, 2020, 08:23:02 AM »
its not about getting the biggest ad for the cheapest, it’s about reaching the right ppl. So the short answer is that it really depends on whom you’re targeting, Who will be your clientele, and then find the channel they follow.
Exactly. For instance, in Williamsburg and Kiryas Yoel there's a Chol Hamoed activity listing publication named יעזורו being mailed.

Offline Elelem

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Re: Best Jewish advertising options?
« Reply #70 on: September 11, 2020, 03:39:00 PM »
Exactly. For instance, in Williamsburg and Kiryas Yoel there's a Chol Hamoed activity listing publication named יעזורו being mailed.
Cool! Thanks! Looking for more ideas like this!
And looks like there may be an opportunity for a frum marketing agency...I'm sure I'm not the only person who is looking to reach all traditional/religious Jews in the tri-state area... I would love to pay someone for their expertise in this area


Offline Elelem

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Re: Best Jewish advertising options?
« Reply #71 on: September 11, 2020, 04:03:26 PM »
I know about FTC rules, just saying if they have a long term relationship and they disclose that to their followers, they shouldn’t need to disclose it every time they make a recipe that happens to include Heckers flour.

That’s definitely true, personally I’m so used to it that I consider everything on social media as an ad.
By the way I was at a trade show and a frum social media blogger unabashed went to every booth offering to feature them in her story for a bunch of hundreds of dollars. I don't know if the tradeshow management knew or not... But I watched her do it and she didn't mention at all in the video that she was paid

Offline yossig

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Re: Best Jewish advertising options?
« Reply #72 on: September 11, 2020, 04:05:41 PM »
Cool! Thanks! Looking for more ideas like this!
And looks like there may be an opportunity for a frum marketing agency...I'm sure I'm not the only person who is looking to reach all traditional/religious Jews in the tri-state area... I would love to pay someone for their expertise in this area
there are many frum marketing experts, and the good ones are not cheap.

Offline Netster

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Re: Best Jewish advertising options?
« Reply #73 on: September 11, 2020, 07:29:57 PM »
What do you guys think about nano-influencers? like this one https://twinkel.me/
« Last Edit: September 11, 2020, 07:51:06 PM by Netster »

Offline Elelem

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Re: Best Jewish advertising options?
« Reply #74 on: September 13, 2020, 01:01:36 PM »
there are many frum marketing experts, and the good ones are not cheap.
Any recommendations? And do they specialize in reaching the frum demographic?
I guess even if it's not their specialty, they'll know how to best capture the frum crowd...
Any you would suggest I look into?