I'd guess 85% frum.
Every advertiser we've heard feedback from has told us that DD response is far superior to anything else out there, BH.
Nobody else has as many people getting texts, viewing and clicking on the daily emails, seeing the lone ad at the top of the site, etc.
This makes a lot of sense to me.
There is a lot more to advertising than just numbers and exposure. The sentiments your brain feel when you see an ad shapes your opinion about it.
For example, in most ads, a person will have a subconscious hesitation to believe the product or service is for their benefit, because someone - by very virtue that they paid money for me to see the ad - is set to gain by me believing it. Seeing the advertiser as the person on the other side of the money-making transaction creates a barrier.
On the other hand, when an ad is put forth by someone you feel a connection to, such as a plug on DDF for one's own product, many more people will take it seriously, as most of us have a natural trust and camaraderie to our fellow DDFers. So we are therefore much more inclined to follow through with the purchase - based solely on where (and from who) we saw the ad.
Paid ads on Dans Deals - while they may not have the benefit of an intimate plug by a DDFer, still have benefits. Many frequent DansDealers - even if they are not DDFers - feel like they are part of a club (partially thanks to the mood set by Dan's commentary posts and other non-deal posts). This is obviously accentuated greatly for DDFers. Additionally, and perhaps more importantly, people associate what they see on Dans Deals with savings, and their brain will make a connection between the familiar blue logo and the "savings" they are reading about on the page. This makes Dans Deals much more effective than news sites - even if someone feels a personal connection to that news site.
This is just my opinion (naturally), take it or leave it.
And no, Dan did not write this post using my username.
