Having dealt with a few frum advertising places, where Dan's Deals stands apart is not only in effectiveness and ROI, but the standards and honesty. So many Instagram and other personalities push product without disclosing it is a paid ad. Competing deal sites even have more expensive pricing for your ad to be worded as a hot deal. It's all quite gross if not surprising.
I want to advertise a chol hamoed activity within a two hour drive of ny/nj/pa (even baltimore) and I'm looking for the best places to advertise with biggest bang for the buck. Researched this last a few years back, but things change, and last post about this in DDF is from 2015 Here's the list I made from last time I researched in no specific order, but if you can comment on this list what you think is most popular/wide ranged in tri state area, and what you suggest should come off or be added, or if there are other ideas you have (statuses, etc). Even better if you can comment based on your experience! Thanks so much!Matzav.com – offered a middle banner and article.Vin News- https://vosizneias.com/The 5 towns paper this would be a ½ page print ad before Sukkot Flatbush Jewish Journal full page print ad https://www.flatbushjewishjournal.com/Lakewood Scoop https://www.thelakewoodscoop.com/ mix between banner and printhttps://yated.com/ half page printThe voice of Lakewood print publicationThe Weekly link print publication ½ page https://weeklylink.com/issues/https://www.Dansdeals.com(I'm aware Jewish press is a good idea but a bit out of budget for me right now.)Please comment and share your thoughts!
One of my pet peeves.One of the bigger Jewish food people(please don't write any names) on Instagram always recommends a specific brand. Its unethical in my opinion not to write that its a paid ad
Pretty sure it's illegal too.
Are you sure they aren’t a brand ambassador? There are plenty of people like that, I wouldn’t expect them to disclose it every single time they mention that brands name.
https://www.ftc.gov/tips-advice/business-center/guidance/disclosures-101-social-media-influencers
Sometimes they are. And if they EVER mention that they are an ambassador, ok. They always act like its just a random food thought or idea
its not about getting the biggest ad for the cheapest, it’s about reaching the right ppl. So the short answer is that it really depends on whom you’re targeting, Who will be your clientele, and then find the channel they follow.
Exactly. For instance, in Williamsburg and Kiryas Yoel there's a Chol Hamoed activity listing publication named יעזורו being mailed.
I know about FTC rules, just saying if they have a long term relationship and they disclose that to their followers, they shouldn’t need to disclose it every time they make a recipe that happens to include Heckers flour. That’s definitely true, personally I’m so used to it that I consider everything on social media as an ad.
Cool! Thanks! Looking for more ideas like this! And looks like there may be an opportunity for a frum marketing agency...I'm sure I'm not the only person who is looking to reach all traditional/religious Jews in the tri-state area... I would love to pay someone for their expertise in this area
there are many frum marketing experts, and the good ones are not cheap.
Any recommendations? And do they specialize in reaching the frum demographic? I guess even if it's not their specialty, they'll know how to best capture the frum crowd...Any you would suggest I look into?
Chayala Kaufman is the expert on ad placement, both online and print