How will they then stop you from selling on the open web at a cheaper price? They don’t own the web the way Microsoft owned Windows.Good point.
They have an extremely efficient fulfillment network and discounted shipping fees that a startup can never compete with.
But do you really manipulate something when you only manipulate a very small portion of an industry as a whole?Maybe.
Everyone knows that online will not be a very small portion in the future. Why wait for it to become an unstoppable behemoth? From the article I posted: "pegging anticompetitive harm to high prices and/or lower output—while disregarding the market structure and competitive process that give rise to this market power—restricts intervention to the moment when a company has already acquired sufficient dominance to distort competition. This approach is misguided because it is much easier to promote competition at the point when a market risks becoming less competitive than it is at the point when a market is no longer competitive."
But again, if Walmart loses the online war it’s because they didn’t please the consumer on the same level amazon did, and that would be their own problem, not because Walmart was unable to compete, the World Wide Web is a leveled playing field unlike windows OS back in the day.
Walmart rose to dominance because they made their warehouses and distribution centers extremely efficient for B&M retail (similar to why Amazon dominates ecom). Implementing an online strategy on top of the existing infrastructure is extremely difficult, and requires either using inefficient infrastructure or building out completely new infrastructure just to start catching up. That's why you should ignore their B&M sales when discussing online. They're still figuring out online, and will need more than just money to compete.
Amazon is trying to build out the retail infrastructure for every retailer online, which in itself is fine. But since they are competing as sellers themselves, and they give themselves major advantages, it raises questions whether we're heading to a future where Amazon cannot be competed against.