With Schwab eliminating commissions on online trades of Stocks, Options and ETFs and TD Ameritrade following suit (will E*Trade, Fidelity and others also fall in line?) the cost of trading those products no-longer becomes a deciding factor. What are some other advantages/disadvantages that you have seen with any of the online brokers?
While ETFs have become extremely popular and work well in certain situations, there's still room for more traditional Mutual Funds the availability of funds and ability to trade them without any commissions or loads, still differentiates between the online brokers, though it might be very product specific. Another potential differentiation is the availability of products and features (for example FOREX, Option trading level within IRAs, etc.).
Any other observations?