Hoffman charges $59 for an adult and only 10% discount for little kids, which seems pretty steep.
Shalom meets you in Chevron and gives you a guided tour of the city, which defeats our goal of not feeling safe driving in that area and wanting bulletproof/army-escort transportation (he did offer to meet us in Gush Etzion, but for the price he's charging - 1000 NIS - we'd rather someone who will pick us up in Yerushalayim).
Still looking for more feedback or other suggestions... May end up taking Egged from Central Bus Station to Chevron, or the early Friday morning netz option.