Agreed. Probably because it's not a huge hub for connections.
That brings to question #2...
Considering the massive network LY has in Europe, why
don't they use TLV as a connection hub to destinations like BOM, BKK, PEK, HKG and (especially) MEL.
Honestly, MEL stands 10x a better chance of success if they can rely on traffic from Europe where no airline operates non-stop flights to Australia.