Not weird to announce they will launch the route. But September?! Seriously?! How about March 2021?
I don't get it. The times for the route don't make so much sense for Shomer Shabbos traveler.
Leaving ORD and getting in to TLV on a Friday Afternoon + a Shabbos departure from ORD. Leaves one normal departure from ORD for the Shomer Shabbos traveler.
On the return by leaving on a Friday night - your cutting off a return.
Who exactly is United target market over here?