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Looking for book(s) on marketing research
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Topic: Looking for book(s) on marketing research (Read 536 times)
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Looking for book(s) on marketing research
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July 19, 2013, 11:13:46 AM »
Anyone know of good books about qualitative marketing research methods? Preferably a "how to" type book that gives examples and not just theory.
Thanks
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Looking for book(s) on marketing research