How was the hotel in general?
I thought it was very nice. It's kind of in the middle of nowhere so I'd say you really need a car there which I don't think you need at the Hilton or Sheraton in Tel Aviv. The service was solid and I loved the Shabbat dinner in the beautiful Sukkah (we were there Chol HaMoed). The food was excellent. Same quality as the WAJ but way more food that my family actually liked (we were at the WAJ the Shabbat before so had a direct comparison). We preferred that it was buffet and just had so many choices. Every single dish I tasted was excellent and the desserts were some of the best of my life. Even the pool bar food was just excellent, way better than normal snack shop stuff like other hotels (my DH and I agreed that the Chicken Caesar there is one of the best we've ever had). I didn't go to breakfast because it wasn't included and even with my gold discount it was around 110NIS so we just got some light breakfast dairy stuff at the supermarket below. The shul was nice and my husband enjoyed it.
The pool was teeny for a hotel that size. The one thing that I really liked, that didn't really have to do with the hotel per se is that the beach was not crowded at all the whole time we were there, it seemed very family oriented (unlike the crazy beaches in TA) and honestly a lot of the people there were frum families from the Ritz. It was obviously a frumer crowd at the hotel and beach because it was Sukkot but even the secular Israelis there were all families with kids. I just felt way more comfortable playing with my kids and building sand castles than in Tel Aviv. Also, since we did have a car, it was really easy and close to the freeway and to get out for tiyulim, which would have been a huge headache at the beach hotels in Tel Aviv.
At check-in, when I requested the roll-away, they said we were going to have to pay something crazy (I can't remember the exact amount) like maybe $80 PER NIGHT, which was going to be a huge amount (I had the room for 8 nights even though we left it empty for Simchat Torah) to get a rollaway for my 7 yr old. They told me about it and I even initialed the fee when they gave me the roll-away in one room but for whatever reason it wasn't on my bill at check-out. If it was on there I was planning to fight it anyway for some service slips they had (turning on a very annoying light on Shabbos, not fixing it when I walked down, etc.) and the fact that we weren't even there some nights, but I didn't need to. If they had charged me that, along with no breakfast, I would have probably said I would never stay there again but they didn't so I left happy. That fee is something I feel people didn't discuss here and I know other friends have been charged it so I wanted to make sure to bring it up.
If you don't eat at either of those hotels and paying the extra $80 a night for a 3rd person in the room isn't an issue for you, it might be better to be at the Ritz where you have Cafe Cafe Mehadrin dairy and Mehadrin Lechem Basar so close (we went multiple times to and liked both). They both also had huge Sukkahs which was nice.
We enjoyed it but that's also because I used holdover week certificate and got outsize value out of during Sukkot. I think it would be a nice weekend getaway if you live in Israel. It can be one of your best possible values for a 50k free night cert and is probably worth 200k Marriott for 5 nights certain times of year. I'd stay there if the WAJ or Hilton TA were blocked (like Pesach time) but it would be my third choice (others can feel free to disagree).
I love the Hilton breakfast, lounge access for basically free food and drink all day and night, all the restaurants in the hotel and close by and the huge pool at the Hilton. The rooms are about the same except I usually get a better upgrade at the Hilton and the Hilton allows 3ppl per room as the normal number allowed.
I hope this helps and gives some useful info that others may not have covered!