Amex has announced that this year's Small Business Saturday program will be on November 30, which is Motzai Shabbos Chanukah.
Observant Jews were always limited in taking advantage of this program, and had to do all the shopping on Motzai Shabbos.
But this years timing makes it extremely hard for us (consumers) to enjoy the program and for us (small businesses) to promote our business, because most of us are preoccupied with celebrating the Chanukah.
Maybe we can ask American Express to take us into consideration and adjust the date, so that we can all benefit from the program.
I don't know which route to take, maybe a Twitter campaign (anyone with an appealing hashtag?), maybe some kind of petitioning, or just calling?
Let's share some good ideas how to get it done successfully, and I think the best idea(s) should be put up in the wiki.
What do you think?