can probably move this conversation to the kashrus board but I would imagine this isn't sufficient to make the shop reliably kosher.
I’ve admittedly not researched this at all but my family has gone there and I know others who have gone there too. I don’t take it as a proof that’s it’s good but I know my parents are really careful with hechsherim so they must have looked into it. Having said that, it’s obviously a good idea to really check out what the OU says about this, id love to know
marketing matters so much too these days. crave didnt have any real marketing campaign beyond some posts from gkr afaik, smash works every day to keep young rich kids eyes on them and brings them in with lil giveaways and deals. need to bring in a core constituency when u break into a huge market like 5t with so many current options, sadly i expect central pizza to be next.
I know exactly what you mean bc of all those giveaways smash burger is doing. I personally find it a little too ‘cool’ for me, but who am I

. Crave wasn’t necessarily catering to the young crowd since they went w waiter service. They were clearly trying to be competitors w barbacoa, and they lost big time.