After 120 will have all eternity to lie flat, now is the time to take action! sit up right! Stand for something! Say it out loud - I will not fly an anti - Semitic / anti Jewish countrys airline!
For a family of 8 on a budget a trip to Israel at $650/each may be feasible but at $1,200/each would be impossible.
Should they not go to Israel?
We weren't able to go to Israel as a family of 8 as it was always far too expensive to fly there. I went as a lap child in 1986 and didn't make it back until 2007.
People that can afford the nonstop will likely fly nonstop anyway, TK is mostly picking up the fringe people that otherwise wouldn't go.
And they're making AC/DL/UA prices much more affordable from every city but NYC, making even more people afford the journey.