If a website doesn't have your values stop visiting, simple as that.
Well, I wouldn't say it's simple as that.
If Dans Deals started posting news stories that have nothing to do with deals (or inappropriate stories for that matter), I believe many readers, including myself, would complain about it, and not just decide to "stop visiting". Obviously, we would still want to see the deals, but not the other content, and so we would make a fuss.
Facebook is completely free, and yet when they decided to run ads in the newsfeed, users raised a stink about it.
Chabadnick's want to be informed on the latest news that is applicable to them. The latest engagements, births, news stories, events etc.. They therefore turn to the few sites that provide this information. These sites have relied on visitors to generate their income, and so in turn, they owe it to their visitors to keep it clean and to keep it interesting.
I do believe that COL readers have every right to speak up if they believe that the content is inappropriate, as would any reader or viewer of any TV network, magazine or website.
That said, every time these types of events are sensationalized, traditional Chabadnick's feel like they are being kicked in the gut. They feel betrayed by the website that they rely on for news. Since the website claims to post only content that is Chabad-related, posting this type of event is a clear acknowledgement by COL that they recognize group and event as a legitimate Chabad event.
Any reader has a right to speak up and react to this, not just immediately boycott and run for the hills.