When a store sells a lottery ticket they don't book a $2 sale and $1.xx cost of goods sold, rather they just book the ~6% commission as revenue. The question is when CVS sells VR do they book the $503.95 sale or just the commission they get. Nafka Mina, everyone is assuming that CVS's revenue will fall this quarter and therefore they should short NYSE:CVS, might no be so.
(The reasoning behind lottery accounting is that the $2 isn't their income, it has to be passed on to the state, so the sale is credited to a liability account. Same with VR, the $500 has to be passed on to Incomm).
Your thoughts בבקשה.