BR is charging for brand name. I think it is silly to pay those prices, but for someone who is brand name conscious...
BR is taking 66% for it's 'brand name'.
This guy is taking 45% for information and service.
Both are valid commodities. People are willing to exchange money for both.
Whats the difference?
any other product for that matter is driven by competition.
Exactly. So if there aren't more people agreeing to do it for less, הוי אומר that's the FMV for this service.
IMO it is not right to charge such a high amount for the service of applying and spending.
BR is 'right' in charging 66% for it's sourcing and branding service?
Sushi store is 'right' in charging 90% for it's service of rolling your fish and rice?
There's no right in business. You try to get the most you can for what you have. Just like when you have points you want to get the most value for them, regardless of wether it's 'right' to charge $1500 for something that you created out of thin air. He has information, time, and energy, and he's getting the most he can. Kol Hakavod.