I know that my company developed prototypes of offbrand keurigs and they were so terrible that we pulled the whole project. However, the coffee did taste better than a real keurig (I can't disclose how we did that).
I also don't like the ekobrew company. In all my dealings with them they are unprofessional and shortsighted. That doesn't mean their product is bad though.
I of course ordered this for testing and I'll report back here