The fact that they use the personal tragedy of the wounded Israeli soldier in order to create emotional feelings in readers. They then link their scam to the soldiers tragedy in order to convince readers that are not thinking rationally anymore that their scam investment is a good idea.
please speak to a marketing professor or read up on "emotional marketing" and only then respond.
While I know what emotional marketing is, it makes no difference what the technical term is. Its called marketing.
Either way anyone gets pulled in because of that shoddily crafted comparison would get enticed by a stranger dangling a candy from his car window.
I know you are one of the most brilliant people in the world
Old news but I appreciate the acknowledgment either way.
No offense intended.
There are two types of people, the bitter ones who just read it as exploiting a sad story of an injured hero and then there are the positive ones who see it as a story of 89,000 heros. Can define a person the way they interpret situations.
Oh, no offense intended. (that somehow makes all insults OK.)