So LY F vs UA/DL J, LY F wins since it has a first class service and atmosphere
Well, from the people I know who flew LY F and DL J it sounds like you cannot compare LY F to DL J, period. Unfortunately.
These guys care about the hard product, they take the night flights because they wanna sleep for 9 hours straight (at least on the way home from TLV

) With DL it's a pleasure, they call it suites.. With LY it's a total different story.. you don't even get aisle access.
So not sure why LY wins. When I sleep I don't care much about the atmosphere. Indeed the soft product comes in consideration, but for the average flyer the hard product matters.