Last favor I did, someone wanted help booking a last minute ticket.
I was busy, but I figured I'll check a few sites.
27 minutes and 15 websites later, I throw in the towel and get it over the head for not wanting to do a small favor.
Same with airfare deals.
Don't even bother forwarding them to friends or family anymore. 2 hours later they respond "book me 12 tickets thanks".