?
They are a chain of tiny stores (with a few large ones) all over the country and therefore have a large selection on their website. How can they be considered like Amazon? It wasn't that long ago that they only sold computers and parts... More like an Israeli Newegg, tbh.
Have really good prices on a
vast amount of products, and AFAICT most of their business is via shipping/pickup points, and not through the stores at this point.
Toys, perfume, small and large appliances, clothing, books etc... all found at KSP.