for what its worth just came across this company and took my first ride this morning. called Ride with Via and seems to be in direct competition with uBer pool/Lyft Line (think sheirut). all rides are $5 and are SUV vehicles. as of now the coverage area is very limited but works well for the people that work in manhattan or are there during the day. operates weekdays between 6:45am-9pm anywhere between 32nd st and 110th st. spoke to the driver and he said he gets paid an hourly rate and has never actually had more than one person in the taxi at one time. compared to my experience with uber pool and lyft ride, my driver came in under 5 min no one else got picked up during my ride making it a very cheap taxi ride.