Really? You have hakaras hatov to Steve Jobs for making the iPhone? What about to Bill Gates for making Microsoft? And the Chinese workers making the plastic utensils you eat with you also have hakaras hatov too? That's ludicrous. There's an obvious difference between having hakaras hatov (read: to someone who did a favor for you) and appreciating a mutually beneficial business service (definitely not hakaras hatov).
When a doctor heals me I have hakaras hatov.
When a teacher teaches me I have hakaras hatov.
When a business goes out of its way to accommodate a request of mine I have hakaras hatov.
When a waiter gives me good service I have hakaras hatov.
When my accountant does a good job on my taxes I have hakaras hatov.
The fact that all of those people are getting paid has nothing to do with it. I mean that's really twisted.