IMO it does seem that some people deify you
All you have to do is take a look at any cc or air related post on DDMS. There will always be at least one person who's comment mirrors the following general theme:
DAN, you're amazing! Now can you help me book a ticket from ABC to XYZ on BA points on the following dates? Please contact me at 718-IMAFOOL to discuss. Thanks a million! You're the best!!!
Now, is that the way someone talks to a businessman or a gemach owner? (Hint: I think the latter is the right answer)