In America! I happened to have been in Israel when it came out. Everyone there was going crazy over it, so I bought it and got really into it. But when I came back here, it was almost completely unheard.
The title track, Kama Tov, was released earlier as a single. It's an unbelievable song IMO, and I went crazy over it. So when the album came out, I was expecting a lot, and I gave it the time and attention needed to really enjoy it.
I once heard that it says in a sefer somewhere (was never able to find it) that good music doesn't sound great the first time you hear it, but it sounds better and better every time you hear it. This album had a lot of such songs. Many people just lost patience after hearing it once or twice.
On this note, I heard an interview with Fried and his producer, Yuval Stupal, about the album Keep Climbing. They joked that the song "Retzoneinu Lir'os Es Malkeinu" is great because you only start enjoying it after hearing it five times. People who steal music, they said, only listen once or twice, but someone who invests money into an album will listen to it more times, so only they will be able to appreciate the beauty of the song.