They like plat members... 
Back from the stay. Best elite recognition ever received from an IHG Israel hotel: upgraded to Junior Suite, 3 drink+snack coupons (the bar tender said it includes liquor), incredible welcome amenity consisting of full bottle of wine, 1.5L water, full-size cookie tin, sliced fresh fruit platter with 6 different types of fruit. Better than any Ambassador amenity I've ever recieved at an IC! Also offered discounted Friday night dinner for 100 ILS per adult instead of 150 or so.
I would absolutely go back.