Refueling on direct flight ?
Direct means same plane, same flight number, even if you get off the plane. For example I did OSL-TOS-LYR as a direct flight, but we all had to deplane.
Are you sure OSL-TOS-LYR is considered a direct flight and not a flight with a technical stop?
My point was that they're absolutely correct to call it direct, it's not a marketing gimmick. At least based on my limited knowledge of these things.