What's up with this Campaign?
I don't recall this for R' SHteinman, R' Elyashiv or any other gadol niftar recently
I don't think that sticker is real, just made to copy the campaign...
It's great marketing, and it's relatable for a lot of the people who knew him.
I think they are trying to market this as a book that everyone must own. It's written by Sruli Besser, their best writer, and it's about loving everyone, the mighty message of today.