@Dan with the issue of free shipping, how about you make a roundup of good deals on jet, so people can have what to start their cart with?
Just the fresh food alone you can make a nice cart and that's something people buy all the time, with Tropicana orange juice at less than $2.99, and 4 avocados at less than $3.99, fresh eggs is max at $1.49 which is a great price too etc. etc. people can easily build a nice cart to reach $35, and you get free shippingonce the total before the discount reaches $35, so you basically end up paying only like $33 for the purchase