In the form of a $25 egiftcard. Can be a pain redeeming multiple cards with them requires calling. However, with an effective 10% back upon stay (10 nights stayed/1 night free at prorated cost) stacking these items can be good for those of us who don't generate hotel amounts of pts.
http://www.hotels.com/page/giftcards/?intlid=merch_us_hp_giftcard