Yup - I got the following email from British airways:
We’re going to be making a change to the Executive Club pricing structure for shorter reward flights originating or terminating within the United States of America. From 2 February 2016, reward flights will start from 7,500 Avios, instead of 4,500 Avios, plus taxes, fees and carrier charges (“TFCs”) from $5.60 USD.
Only those reward flights that currently cost 4,500 Avios for a one way flight in Economy, 9,000 Avios for Business Class and 18,000 Avios for First Class plus TFCs will increase; to 7,500 Avios, 15,000 Avios and 30,000 Avios plus TFCs respectively. All other Avios reward flight pricing will remain the same as it is today.
