Had it this past shabbos was pretty good. But like Heinz ketchup if the taste isnt exactly like Kedem it will always be second class
We also did side by side taste testing with Welch's vs. Kedem this past Shabbos. Opinions were divided. Welch's is lighter but also I think a bit sweeter, hard to describe. At the end of the day, I'll buy whichever is cheaper, but at the same price I'll go for Kedem.