Honestly, yes.
I didn't phrase it as I wanted to, because I thought it sounded harsh, but: They seem to be on top of their game and actually professional. But what's with the name? It makes it sound like a scam. This isn't a Chasuna Plan. This is a whole life policy that is a price mistake that consumer protection laws force the company to keep active.
Yosef, I appreciate your post very much.
As pointed out by David Smith, the website (and index cards, if you have seen them) are all about marketing. This has generated a lot of interest, and in all honesty, how much interest do you think it would generate if the website (or cards) would say something like "Great Whole Life policy for young girls"?
That being said, I understand your frustration with the seeming opaqueness of details (names, etc.) on the site. Let me explain:
The Life Insurance industry, along with the entire financial service industry, is highly regulated, and subject to multiple sets of eyes examining it for "compliance". For example, calling a Whole Life policy an "investment" is a BIG no-no. While apparently (as per a conversation I just had with another Allstate agent that wants to team up with us) this mispriced policy has been around for MONTHS, Allstate agents just didn't know what to do with this goldmine.
When it came to my attention in late October, I was extremely skeptical at first, but after I thoroughly investigated it, I devised a marketing plan. I could have gone to compliance to get everything approved, but if I would have gone that route, we might have not had anything up and running by now. We might have also ended up with a ton of disclaimers, etc. etc.
Rather than go that route, I decided it is better to set up the website the way it is now (even though putting my name there would probably add lots of credibility). The reason there are no names mentioned, nor is Allstate mentioned on the site, is so as to avoid any compliance issues (if you look through the website you will not find anything that compliance might not like, it does not say the word Allstate, it doesn't say investment, it doesn't list Rates of Return, it doesn't even say we sell this!)
We actually have nothing to hide about our business, but as I explained, for technical reasons, we preferred to omit certain details from what is known in compliance paralance as "advertising". I am aware that the fact that there is seemingly no name behind the site could make people not want to deal with us, but B.H. enough people call, and the word is out there. We make sure to deal 100% honestly with everyone. So far I see positive comments here from people that actually called us, thank you for anyone posting those comments, we appreciate them. Haven't seen anything negative yet, and look forward to keeping it that way.
Oh, and just by the way. In general Juvenile Whole Life policies are NOT a good way to build up savings, this policy is an exception because it is being sold at 50%-75% off what it is supposed to be priced at (it should cost about $1,000/yr across various young ages, with little variance between age 0 and age 4).