I also look at the item, but if I'm busy and see a notification that says "Hot" or "Hurry" I might take a quick. I think "Back in stock Hurry" makes sense.
(especially since it sells out in second thanks to all the resellers )
When I see "Hurry!...[item I'minterested in]", I'd also take a quick glance, but if I see "Hurry! Clorox wipes...", I just ignore it. I don't see that being annoying.
Eta: if you're seeing the "Hurry" post that means you're reading it anyway wether its "Hurry" or not, there's no way you're getting just notifications for "Hurry" posts.