It's really historical. Kenny is committed to making the airline cater to Chareidim on a whole new level. He is very aware of the issues we faced with ELAL up till now and the strategy is to change that. They will revamp Matmid to make it competitive, cater to onflight minyanim, separate seating, families with children, etc. The NYC-TLV & LON-TLV routes will have everything the Chareidi traveler can dream of. There will be a huge blitz in the Chareidi media explaining all this. And there will be a firm commitment to Shabbos. This is a real gamechanger.