The bottom line is this, if you're doing something (photoshopping out clothed women, delaying planes, etc) that bring massive bad publicity, you need to take a step back and see if what you're doing is really worth fighting for.
Is there halachic basis for what you're doing? Is there something that can be done to avoid making international headlines making chareidim look bad such as buying a 2nd seat if that's your strongly held conviction?
It's easy to say that something isn't a chillul hashem if it's halacha. But how can you claim that when you're doing something that's beyond halacha?