Still not considered a price mistake...
Not every $5 lower means a price mistake...
Oh and what, pray tell is "considered" a price mistake?
In food items where the margins are so low, a 50% decrease is probably a price mistake (especially in niche health food products), and the buyer should be aware that the price might not be honored.
semantics aside, it's an unbeatable price if you're looking for a high quality, gluten free, grain free, pasta alternative. If you're not, move along...