Guys,
I don't know this family personally. I don't even know anyone in crown heights.
ExGingi told me about this campaign and explained the cause to me.
Right away it really hit home and I felt compelled to give way more than I normally would.
I usually don't like giving to these online campaigns because most of them are the same organizations running dramatic stories... This isn't being run by a marketing team, it's the real deal.
Now that someone is matching every dollar I plan on giving again and telling people about this.
Whoever is spearheading this is a tzadik.
Let's keep up the DDF effect, it's not every day that we have this opportunity to really make a difference.