Dan never had it for less than $299.
The $299 last year was a great deal. it included only wire whips with plastic whip drive, dough hook, and 2-piece pouring shield and lid.
This years deal for $349 includes cookie paddles with metal whip drive, bowl scraper, wire whips with plastic whip drive, dough hook, dough hook extender, and 2-piece pouring shield and lid.
Based on my research on this, this is a great deal.